Kenwood Towne Center was built in 1956 and has had the same tile since opening. Kenwood wanted to improve the shopping experience of its 180 stores by creating a sleek updated look to attract new retailers and customers. The rising popularity of open-air shopping centers has pressured tradition style malls to replicate the feeling of being outdoors with enhanced natural lighting, resulting in a more intimate shopping experience. General Growth Properties was seeking new tile for common areas and the food court in efforts to brighten the mall, but did not want to compromise the upscale and relaxed atmosphere with standard products.
Designers in charge of the Kenwood Towne Centre renovation were very impressed with an internationally desired Italian tile called GranitiFiandre. Reading Rock is the Cincinnati tri-state area’s only Fiandre distributor and was able to deliver Kenwood with a sophisticated product that met and exceeded all restoration requirements. The premier tile line has a variety of styles and colors that emulate the marble effect Kenwood was seeking. White diamond accents were placed around the marble replica tile to bolster aesthetics and light reflective properties which enhanced sunlight.
The reflective tile compliments the new skylights to achieve the desired lighter look that the 15 million customers can enjoy. Fiandre is an exceptional tile that can be found in the best malls across the world giving Kenwood Towne Centre a product that perfectly complements its upscale and relaxed atmosphere.